Natural Food & Beverages Japan’s New Health Food Labeling System Eases Requirements
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Long before the organic movement gained momentum and certification became a legal requirement in many countries, there were other efforts and movements for promoting natural and healthy nutrition. Some examples of well-known organizations which have many members and supporters are “Reformhaus” (with many shops in Germany and Austria) and the world-wide LOHAS movement.
In spite of the global continuous growth of certified organic products all countries have by far more so-called natural products which are regarding criteria and quality somewhere between certified organic and conventional products. Many farmers, producers and retailers offer organic as well as natural products. Therefore, this category is also covered by GON.