The press conference & exhibitors briefing for the 2nd Organic Lifestyle EXPO/OLE was held on Wednesday, May 24th

On Wednesday, May 24, the press announcement of the “Second Organic Lifestyle Expo” and a briefing session of the exhibition were held. OLE will be held at theTokyo International Forum in Yurakucho, Tokyo from 28th (Friday) to 30th (Sunday) July.

The press conference started with a greeting from the organizers. Organic Forum Japan Chairman Mr. Michiaki Tokue explained the main themes of the Second Organic Lifestyle EXPO: “Organic 3.0” and the sub-theme “SDG – Sustainable Development Goals. For those who are not yet familiar with both terms, it was an opportunity to learn that the future development of “organic” goes beyond agriculture, leading to sustainability of the environment and society as a whole.

This year’s exhibition will use the full space of hall E, and is expected to have about 240 booths – a substantial growth over the 190 booths in 2016. OLE will again be a showcase and platform where buyers and visitors can experience the merits and taste of an organic lifestyle.. Following is an English version of the Japanese press release distributed on the same day.

OLE 2017 – News Release – June 2017

The second “Organic Lifestyle EXPO” follows the success
of the first OLE in 2016 with more space and exhibitors.


The second “Organic Lifestyle EXPO” / OLE will be held in Tokyo from July 28 (Friday) to 30 (Sun) at the Tokyo International Forum in central Tokyo, connecting to the contents and themes of OLE 2016. For OLE 2017 the entire hall E has been rented for 29th and 30th with all themes and exhibitors under one roof. Seminars and presentations will held in adjoining rooms.

As anticipated the number of booths and exhibitors has increased by about 25%. The organizers expect continuous growth for OLE 2018 and thereafter with more domestic plus direct foreign exhibitors.

A large variety of foreign products is already exhibited at OLE by Japanese importers, and the next challenge is to attract direct exhibitor. The growing Japanese organic market with a demand for more domestic and imported product – food and non-food, raw materials and ingredients, seeds, fertilizer, animal feed and more – offers a great potential for foreign companies.

In consideration of the requirements of the Japanese market and the needs of the organic movement, OLE is held as a B2B2C event where the general public is welcome. Informed consumers are the key to progress!
On the other hand, Japanese and foreign exhibitor expect tangible results. Therefore, the organizers make much effort to meet these expectations with various B2B programs and activities. On the 28th, we will hold an organic business and buyers’ matchmaking meeting plus a preview at the exhibition hall, and an organic symposium.

Outline Summary

[Name] 2nd Organic Lifestyle EXPO
[Theme] Promote Organic 3.0 ~ Toward realization of sustainable development goals SDGs
[Venue] Tokyo International Forum Exhibition Hall E
[Date] July 28 (Fri), 29 (Sat), 30 (Sun) in 2017
Friday, 28 July
Organic buyers’ meeting / Conference rooms
Admission fee: 3,000 yen including tax / Free admission for business and other people with invitations
Organic Forum Symposium / Hall D 7
Admission fee: 1,000 yen tax included / Free admission for business and other people with invitations or pre-registration
Saturday + Sunday, 29-30 July
Exhibition (sales & business matchmaking meeting): 10: 00 ~ 17: 00 (exhibition hall E)
Admission fee 1,000 yen tax included / Free admission for business visitors and general public, with invitation card or pre-registration
Organizer: Organic Forum Japan Inc.
Organizing partners: Food Trust Project ・ Global Organic Network ・ LOHAS WORLD
Supported by: Ministry of Agriculture, Forestry and Fisheries
Cooperation: Related associations, organizations and media
Official Website URL: